| November 2003|
INTERNET TRUCK STOP
Truckers hungry for fast business connections without the wired rigmarole are freed at last. They can enjoy secure, reliable mobile computing thanks to a deal to deploy hot-spots using Rocksteady Network Sharing Application, Tivoli Access Manager, IBM xSeries servers, and Linux. Rocksteady and IBM reveal two sides of a useful partnership.
| October 2003|
MAKING THE MOST OUT OF COMPLEX CODE
Purveyors of debugger TotalView figured they had their market pegged and sewn up in the HPC crowd at big research centers and government. Until commercial companies with complex C++ code started banging on their doors too.
| September 2003|
CAN OPEN SOURCE JUXTAPOSE PROFITS AND TECHNOLOGY IN CONVENIENCE STORES?
Technology spending is expected to grow significantly in connection-hungry convenience stores thorough 2005. One key goal in the $283B industry is an open architecture and standards. One key benefit will be cost-effective connectivity of transactional data across an assortment of data devices, and with supplier networks. Impossible dream? Hardly, thanks to the industry’s head start with Open Source JXTA.
| August 2003|
CLUSTERING IN TUNE WITH APACHE AND MYSQL
Providing affordable clustering software for Apache and MySQL servers is the reason-for-being at Emic Networks. The young company’s CEO, Eero Teerikorpi, explains why he’s very happy to leave high-end clustering “to the big boys” and instead pitch customers in mainstream transaction-processing environments with basic needs for load balancing and replication.
| August 2003|
OPEN SOURCE IN ORBITZ
Two years into operation, Orbitz is a fast-track business story. From the start, server technology was to be the big competitive weapon. For the Orbitz planners, dependence on big proprietary iron was out. They talked about doing tasks via distributed object computing to allow scaling different parts of the system independently for focused change. Today, Orbitz runs Linux on about 750 Intel PCs in its data center; they say return on investment is huge.
| July 2003|
OPEN SOURCE IN THE LEDGER DOMAIN
Open Source software for business accounting, is there such a thing? Quicker than you can say Intuit, one such package is catching attention as mature enough for real business use. SQL-Ledger, a slick Web-based, multi-user, double-entry accounting system, may soon be raising some green eye shades.
| July 2003|
FAST-TRACK SMBS GOING OPEN SOURCE
Businesses have raised expectations for applications that create quotes and invoices for customers, track inventory, enter and receive purchase orders, match receipts with bank statements, and pay suppliers. Bright idea: What about Open Source business-management software able to be implemented fast and cheap? Possible?
| July 2003|
HP TAPS MANDRAKE FOR DESKTOPS
For a Linux distribution, the soul is the Linux kernel, the brains are the GNU system services, and the look is a function of the desktop manager. So what differentiates one distribution from another? It’s about "feel" and that's no mean matter. For Mandrake the feel is overwhelmingly one of high security for business. Allons-y, tous les Microserfs!
| July 2003|
WEST YORKSHIRE POLICE CLUSTER AROUND TUX
There are a number of compelling reasons for why the traditional police lineup—or as they say in the UK, "the identity parade”—has almost nothing going for it. The numbers speak for themselves: More than 50% of traditional identity parades fail. Something radically different was needed and that something was VIPER, Video Identity Parade Electronically Recorded.
| June 2003|
OPEN SOURCE POS
If Linux is enjoying a fast growth path in retail, Open Source POS software applications are at best late bloomers. One dedicated entrant steadfastly trying to put his Mercator POS solution on the growth path bares all to Open, in a story about the market hurdles he’s seen.
| June 2003|
EMBEDDING LINUX IN THE NEW INDUSTRIAL AGE
SIXNET’s president says the industrial-automation world wasn’t ready for his open system tactics 20 years ago, but cries of heresy didn’t stop him then and aren’t stopping him now. SIXNET’s automation solutions are running on embedded Linux, which he says brings handsome rewards to system integrators and OEMs who never again have to say “I’m sorry, I can’t do that.”
| June 2003|
WHAT NAGS 64-BIT NIRVANA?
How fast do users want the wrong answer? Answers could get ugly in the high-stakes 64-bit power play between Opteron and Itanium. Seeking reliable math libs, both AMD and Intel turned to NAG. Open talks to NAG Inc. President, Dr. Rob Meyer, about the group’s ascent from early university days to becoming global providers of compilers, tools, and math libraries.
| June 2003|
WHITHER 64-BITS FOR LINUX ON ITANIUM?
Anemic sales and the moniker Itanic fail to deter HP and a powerhouse of scientific groups from embarking on accelerating adoption of Intel’s Itanium. Gordon Haff, industry analyst specializing in server technologies, assesses Itanium. He explains how vendor dynamics will impact the microprocessor wars, and what IBM touts as a royal answer for 64-bit computing.
| May 2003|
RUNNING AN ENTERPRISE ON LINUX
From PeopleSoft to OpenMFG and beyond, ERP software is moving on to Linux. In particular, PeopleSoft is moving all 170 of its business applications on to Linux. David Sayed reveals what led the company to adopt this aggressive move. Meanwhile, Ned Lilly, co-founder of OpenMFG, asks why stop at Linux for ERP value? He shows how ERP built on Open Source sports a very attractive TCO.
| May 2003|
THE BIRDS: TRADEMARK TUMULT
Early last month, Mozilla and Firebird devotees were flinging nasty comments over Mozilla’s choice of “Firebird” to describe its new browser project. We reveal how time and a Debian mediator have helped to cool things down. From the outside in, voices from consulting and business quarters discuss what trademark protection means to the business future of Open Source.
| April 2003|
COMMERCE AND CONTROVERSY
Why did the database Yaffil veer off the Open Source Firebird track and go on its own, to become a forked, commercial variant? Yaffil’s key promoter, Dmitry Kuzmenko, breaks the ice in an interview with Open, to reveal what he says are the colder realities of the Russian marketplace that drove Yaffil’s developers to go commercial.
| April 2003|
LINUX TRADES UP ON WALL STREET
New findings from the TowerGroup focus on Linux directions in the North American securities industry. Dushyant Shahrawat, senior analyst, has been tracking the companies, applications, and business drivers that underscore Wall Street firms’ migrations of large parts of their infrastructure over to Linux. See what major firms like CS First Boston, E*TRADE, and Morgan Stanley are now doing to leverage Linux.
| March 2003|
TAMBORA'S HOT BEAT
Spend an un-automated day in the tightly linked life of a publishing and printing shop and you’ll quickly see day-to-day exchanges between publishers and printers are still paper-based, paper-chased, and fax-blurred. Enter Tambora, an open source web-based B2B application for publishers and printers to exchange documents via secure web sites or directly from company to company.
| March 2003|
LINUX SERVER TRACKING
Open turns to IDC’s Vernon Turner, group vice president, Global Enterprise Server Solutions, for context on the calculations showing up in IDC’s Q4 2002 Server Tracker findings. Turner comments on the big vendors jockeying to be number one, and what the report’s numbers tell about the server marketplace.
| February 2003|
OPEN SOURCE LICENSING
COMES OF AGE
What’s all this about Anvil, an Open Source programming language that lets developers enjoy Java’s features without writing any Java code? And what happens when its rebel code-warriors decide to take Anvil to a money-making level, and need a business model and the right license schemes? This is the story of Njet Communications and its copyright-wary CEO.
| February 2003|
TEN GOOD REASONS
FOR A DBMS STRATEGY
Call 2003 the Year of the Discomfort Zone. Shareholders focused on good returns expect CIOs to leave no stale assumptions unexamined, including what returns they’re getting on their proprietary database systems. MySQL AB’s Mårten Mickos provides 10 good reasons why it’s time to rethink database strategies.
| February 2003|
Is iSCSI the next technology wave in data storage? Vendors young and old are banking on its promise to reduce the cost and difficulties carried by other storage connection options. Wasabi’s CEO reveals how an iSCSI collaboration between its NetBSD gurus and Intel will impact the storage scenario in business.
| February 2003|
COURT PROTECTS MANDRAKESOFT
What was it that Mark Twain said about rumors over his dead body? MandrakeSoft’s Gael Duval would also advise people to go easy on the condolences. Rumors of the French company’s demise have been grossly— well, it’s out to prove it—exaggerated. The company is determined to reorganize and get its act together.
| January 2003|
IN CUSTOMER eXPERIENCE
An e-store proprietor with no support team, no warehouse, no inventory, went looking for an affordable system that can promise real-time flow and integrated information among partners, customers, and his own two-person company. How did he make out? Find out what the eOneGroup had to sell him, using Linux and its partnership with IBM for good measure.
| January 2003|
OPEN CONTENT: THE REVOLUTION IN PUBLISHING
Some heavy-hitting law professors and IP pundits are sparking a publishing re-think. They want to relax copyright terms in line with Open Source. Call it copyright minus. Now Open Source evangelist Bruce Perens has got into the act. Perens, the primary author of the Open Source Definition, has convinced Prentice Hall to deploy a forward-looking business model for publishing based on Open Source.
| January 2003|
BACKUP DEVICE COMPATIBILITY
The TOLIS Group runs a Linux Tape Device Certification Program to help vendors certify their drives and equipment with Linux, to make sure reported problems get to the vendors and driver developers quickly, a move that leverages the market presence of the TOLIS Group and gain awareness not only as the BRU guys but as the BRU Linux guys.
| January 2003|
CAN MANDRAKESOFT RALLY AND RETURN?
Mandrake Linux has garnered several million users throughout the world and many of these enthusiastic supporters claim that MandrakeSoft has the best commercial version of Linux around. Not to belabor the agreement that put Mandrake Linux into Microtel PCs selling at Wal*Mart. So what’s the deal?
DIGITAL IMAGE RIGHTS BEFORE THE BAR
Three JXTA project experts, Daniel Brookshier, Sing Li, and Brendon Wilson, have prepared an updated overview of the JXTA framework that’s becoming more popular and more pragmatic for mainstream business. They deliver a developer focus on how Project JXTA is rendering P2P as something far more than your daughter’s Napster or Dad’s Client/Server. And they spell out JXTA business opportunities along the way.
BUILDING A GLOBAL ECOSPHERE
MySQL presents a textbook case for executing a winning Open Source business strategy. Leading that strategy is Mårten Mickos, a marketing workaholic that knows his technology and is an outspoken champion of Open Source. How does MySQL succeed in taking business away from Oracle and Microsoft? In Mickos’ own words: "Whatever we do, we do exactly the opposite of what's expected."
OPEN SOURCING SAP DB: GUERILLA WAR?
SAP Software executives like Dr. Rudolf Munz aren’t about to eliminate their big database partners: They know they can’t. Their tactic is to “energize” the market, a polite way of saying that customers the world over will critically reexamine high-priced proprietary database offerings once they see SAP DB. So what’s the deal?
REUTERS BETS ON LINUX
Reuters is moving its core market data system off of Sun and on to Linux. The software, known as the Reuters Market Data System (RMDS), is the system that Reuters delivers to financial institutions for real-time news and data feeds. Financial services traders use the RMDS software to retrieve and digest their financial news and numbers, make trading decisions, and interact with the markets.
TRACKING THE DAM BUSINESS DRIVERS
What exactly are the technologies that sit under the DAM umbrella? Frost & Sullivan sees digital asset management as a value chain of product suites with user application software at one end, middleware to d rive the database and delivery technologies at the other end. Vendor packages are providing automated archiving, indexing, retrieval, browsing, annotation, display, transport, and enabling repurposing.
With the new E-biz Esperanto from IBM, suddenly, the systems crew are ‘architects’ and the CEO knows how to scope servers.
SuSE and IBM just joined forces to market bundled software solutions in Europe, the Middle East, and Africa. This strategy has close parallels to Microsoft's BackOffice assault on IT buyers with integrated software as a one-stop solution for information access and sharing.
LIGHT AT THE END OF THE BURNOUT
The prominent failures of promising Open Source companies like Great Bridge, Eazel, and Stormix Technologies have been at on the minds of developers and software entrepreneurs. While it’s easy to issue a press release blaming it on the economy, it's hardly open to conjecture whether some Open Source businesses tanked because of unrealistic expansion strategies and ill-fated attempts to run before they could walk in line with revenues. This leaves today's Open Source entrepreneurs wrestling to find answers as some analysts now argue that making money off of services for free software is naïve. Are these pronouncements any more deeply grounded than the previous exuberant exaltations to buy market share?
Left on its own to interpret the order of the universe, IBM would have you believe any IT decision maker with any common sense would choose to migrate from Solaris to Linux any day: And they have the SWAT team to do it. With the momentum for Linux Intel servers, IBM is throwing its weight behind Solaris-to-Linux migration to gain market share.
COLLABORATION: OU ALLONS NOUS?
Translation: Has a new paradigm of collaboration emerged that violates—or maybe just ignores—Brooks’ Law? In the ever-onward quest for ways to work smarter in this newer age of Internet technologies and Open Source achievements, there are signs of a shift from knowledge management to knowledge sharing.
THE BOSS IS BACK
On January 25 and 26, the Ottawa Canada LUG, a coalition of professionals, students and volunteers, will welcome guests to an Open Source Weekend. Last year’s BOSS event was one of soul-searching and introductions. This year, attendees will examine the practical deployment of Open Source software in business environments and view a working demo of an office running Open Source software and Linux.
UTILITY COMPUTING: EXXONMOBIL TRAVELS LIGHT WITH LINUX
IBM believes the payment-per-use model of computing is the stuff of which computing revolutions are made. Chairman and CEO Sam Palmisano has been showcasing this computing shift to help spur it on. At the frontlines, executives behind the new Mobil Travel Companion Services are taking the plunge (Palmisano would say rise) toward IBM’s Linux Virtual Services as a utility model.
OMV REFINES BUSINESS ON SAP, LINUX, AND MAINFRAMES
Running SAP on Linux is the formula of choice for OMV, an aggressive Austria-based oil and natural gas company as it expands worldwide. SAP’s teaming up with SuSE and IBM to promote a SAP-on-Linux recipe is looking as if it could engender a rising tide of SAP users challenged by demanding environments with high data volumes.
COMPUTING: CAN WE TALK?
Technology’s pundits now tell us to prepare for technology’s next big wave: Multimodal computing. Users will be mixing data, voice, and images in several modes at once. For this, IBM teams with Opera to develop a multimodal browser based on the proposed XHTML+Voice (X+V) spec, which competes for developer attention with SALT backed by Microsoft for .NET. But how much is yet to happen?
HARVARD LAW'S INTERNET GANG
Energized by the fast-growing strength of Open Source philosophy, many idealists in the early years of the movement spoke and wrote about how the Internet would open up the barriers to learning, and saw cyberspace as an unlimited piece of real estate for the free exchange of information and ideas. Then came reality, in the name of intellectual property.
THE F-eMAIL MYSTIQUE
When a Canadian company best known for its fax server software designed for Unix platforms then tests the waters with Linux, the result is technology that affordably links fax with email messaging on the Linux platform. Meet the chief executives at Faximum Software, who are eager to prove their new product brings messaging efficiencies that businesses did not have in the past.
TEI AND SYMPATHY
TCO: Powerful tool or flabby buzzword? Analysts, vendors, and buyers wrangle over questionable study findings and TCO models. So what’s the deal? Has TCO one-upsmanship relegated TCO FUD and counter-FUD to the auditing scrapheap? Or can we get some hard truths about Linux TCO?
GPL: IT's the LAW
Don’t bait MySQL AB chief Marten Mickos over this Open Source license argument unless good smelling salts are part of your defense. Mickos has emerged from the MySQL AB vs. NuSphere court dispute with more resolve than ever that the much-watched GNU General Public License (GPL) shows muscle in the courts of law.
All the digerati buzz, from MIT’s Media Lab to the EU’s info society, echoes around shared on-line workspaces. While proponents of Wiki around the world argue that it is the best ‘shared space’ going, Wiki’s “Open editing" construct that lets anyone edit anything at any time has some convinced that Wiki is a recipe for chaos.
MR. TWIKI'S COLLABORATION SOFTWARE
With proprietary powerhouses like Lotus Notes/Domino and MS Outlook/Exchange2000, how can an Open Source collaboration package break into the big time? At Motorola’s Systems-on-Chip (SoC) Design Technology, it was the old fashioned way with a bunch of knowledgeable people. Find out how TWiki works, who’s using it, and whether there is a path to profitability.
WHERE EMBEDDED LINUX PROFITS ARE HEADED
The easiest path for vendors of embedded Linux turns out not to be that of selling only on support. Integration with other systems is the way out of the current economic wilderness. This week, we consider the tougher times that have perplexed embedded Linux vendors and relay what analysts predict is the bright path for their future.
BEHIND THE LINUX GUSHER
Even IBM's Roughnecks working with oil giants were surprised: A cluster design running Linux turns out to lead in price/performance for applications on a level nobody quite expected. Here's looking at the petroleum industry's move to Linux and the business strategies that IBM is using to leverage that move.
REUTERS BETS ON LINUX
In a move that drops Linux into the mainstream of the financial services industry, Reuters announces that its software system that hooks the world up to financial news and data feeds will move to Linux, in a deal with HP, Intel, and Red Hat. Read the full assessment of what the move means as Open magazine talks to key players.
Call it enlightened monkey business: A techno-savvy coffee shop owner goes bananas when he finds out the cost of proprietary point of sales systems, and turns to SourceForge.net to see if there are relevant Open Source alternatives. He tells a story of big savings and enormous peace of mind
WHO'S CRYING FOR SM’ores?
In April, news releases in Europe carried a perky tune of Sage and IBM joining forces to propel Linux momentum in small- and medium-sized businesses worldwide. Competitive vendors have a right to salivate in a marketplace where the SME-sized business customers are stocking up on their
THE MANY FACES OF MySQL
MySQL? You mean that relational database server workhorse that you use on the back end to sort and retrieve data? No. We mean the company MySQL AB, which is setting the appliance market afire with a hot commercial database. You’ll see how far Mårten Mickos, CEO, intends to take the company in making MySQL a database contender on par with other systems in both the Open Source and commercial worlds.
LINUX ON THE LINE
Following the announcement this year of the Open Source Development Lab (OSDL) came IBM’s announcement of a new Linux Service Provider Lab up as a test-bed for telecom companies to try out their applications on Linux. An IBM strategist explains the goals of both the OSDL and LSPL as ways to bring carrier-grade Linux and applications to an industry focused on open architectures.
LINUX ON THE FINNISH LINE
There are lessons to be learned from a Finnish telecom giant that scrapped dozens of servers from different vendors to go with one enterprise-scale mainframe running Linux. Learn from Sonera Entrum’s decision to compute using virtual server farms.
WHAT MAKES WASABI HOT?
Fortune 500 companies and stellar OEMS know it as ‘the NetBSD company,’ and investors keep showing votes of confidence that its business model and future are secure. Open magazine talks to Wasabi Systems CEO, Perry Metzger, this week, to reveal how Wasabi survived the Open Source startup fallout and what’s next.
NOW THAT THE DEAL IS DONE
A new report from D.H. Brown Associates takes a detailed look at the tactics of five leading Linux suppliers, HP, Dell, Compaq, Sun, and IBM. We talk to the report’s author, Pierre Fricke, who assesses HP’s track record as a Linux player and what the future holds when it pools its Linux strengths with Compaq.
GELATO SWEETENS LINUX ON ITANIUM
A new group of scientific and research organizations is expected to advance the cause and technology surrounding IA-64-Linux. They call themselves the Gelato Federation, and they’re being backed by HP. Find out what HP gets out of this move and how they’ll all work on the next standard in technical computing.
Moving Up Down Under: Analysis of a Mail Tool Startup
PLD Software is a one-year old company rooted in Open Source that has learned how to survive using the proprietary tinsel effect. Its core product Xamime is built on two Open Source programs and its customers are lining up for the benefits of this e-mail tool.
NAVY STUDY UPDATE
Earlier this year, the big news was how the U.S. Navy was launching a study to assess the viability of Open Source in its U.S. Naval Oceanographic Office. This week, a team leader updates the news on the future of Open Source viability in a DoD environment. Chris Maresca, senior partner at Olliance Consulting Group, details the study initiative’s accomplishments so far.
LINUX MIGRATIONS: ADVICE TO THE FEAR-LORN
Sector7 CEO Jon Power lets you know what issues and variables you need to assess in constructing an application migration path toward a Linux platform, and the fundamental hurdle ahead.
TELECOMS GIVE KIOSKS A WHIRL
Why has Linux become the hottest number for all players in the telecom value net? The answer is not lost on one Fred Kerwin, the COO of Ohio-based Future Cellular. It’s not just about price, he tells Open. It’s about seeing open standards in a standards-starved business climate where telecom players need speed to market and networks that network. Case in point: A full-scale Future Cellular kiosk system rollout.
RETAIL FAST TRACK
As the retail industry moves away from dot-gone joy rides in virtual shopping ventures, it increasingly focuses on the wonders of e-infrastructures for enhancing distribution and sales channels. Discover how Tommy Hilfiger's B2B web portals let suppliers shop till they drop using a mainframe running Linux for web transactions and server systems running Java to tie wholesale and warehouse management systems.
THE SHADOW KNOWS
More and more businesses have been turning to government-bred SHADOW downloads as a tool for network intrusion detection strategies. The man who’s watched SHADOW’s birth and growth, Fred Kerby of the U.S., Naval Surface Warfare Center, Dahlgren Division, bares the group’s road map for change and improvements to the system. Kerby also explains why Open Source has been key to SHADOW’s success.
PIPING ABOARD OPEN SOURCE
Find out what impact a recent study deal between the Open Source Software Institute and the U.S. Navy might have on new business for software vendors working with Open Source. We talk to the Open Source entrepreneur who helped engineer the deal. We also interview a key Navy CIO who reports that the study agreement is already causing cultural change in Navy staff attitudes toward Open Source.
A FIGHT AT THE OPERA
Take a front-row view of the rise of Opera Software as a technically astute company and a royal Microsoft headache that must be reckoned with in the battle of the browsers. Oslo-based CEO Jon von Tetzchner is dancing off the ropes and railing against Microsoft's outlandish browser lockout on MSN. Then he beats the drum loudly for Opera’s dual business model and ambitious goals to seize turf in the Internet appliance market
BEAN COUNTING: NETBEANS AS OPEN SOURCE PROOF POINT
How has NetBeans done in living up to fast-track expectations to become one of the most significant technology differentiators today? Read why a number of global 2000 companies have implemented or are piloting applications developed with tools based on the NetBeans framework, in a briefing that analyzes what NetBeans now means for developers committing to Java and Open Source.
ENABLING INTERNET APPLIANCES
Transvirtual Technologies, known for PocketLinux, has a new client/server architecture dubbed XOE (eXtensible Operating Environment). XOE integrates XML with Kaffe, the company's Open-Source, clean-room Java Virtual Machine. What that offers is a fast, cheap solution for resource-constrained information appliances such as PDAs, web-enabled mobile phones, and TV set-tops. Transvirtual’s co-founder Peter Mehlitz explains Kaffe and gives his web services outlook.
OPEN SOURCE TKO
MySQL and PostgreSQL are now becoming bona fide contenders in the corporate database arena and scoring real wins against Microsoft and Oracle.
OPEN SOURCE DBMS ADOPTION AT GLACIAL SPEED
META’s Charlie Garry finds Open Source database system adoption to be moving at glacial speed. He relays what corporate customers tell him when they come looking for signs that Open Source database systems might be suitable alternatives to budget-gouging proprietary systems.
Everyone from Eric Raymond to Bruce Momjian is talking about business models that make money rather than burn it. As Open Source comes of age in an environment that Eric Raymond describes as "raining crap macroeconomically," the Ottawa Canada Linux Users Group (OCLUG) is holding a summit and asking what not long ago would have been Open Source heresy.
BUILDING M-COMMERCE ON E-SERVICES
Hewlett Packard’s vision is of mobile professionals enjoying a smartened-up world of people, places, and things being web-connected through software and enabling devices. The place to see that vision at work is at its CoolTown showcase sites where CoolBase components form a framework for linking what the engineer needs to build a CoolTown application or service. Earlier this year, HP open-sourced CoolBase components.
SUPERCOMPUTING IS IBM's BUSINESS
David Gelardi, director of high-performance computing at IBM, is driving IBM’s new look in supercomputing. He tells Open: “From manufacturing to financial services to petroleum, virtually every company can benefit from some form of high-performance computing.”
HIGH-PERFORMANCE COMPUTING BUSINESS
The so-called supercomputer market, dominated by major vendors selling large proprietary mainframes has long been characterized as the domain of government agencies, government-funded academic projects, and research organizations doing intense number-crunching. Beowulf clusters and Linux have expanded that range.
DATA MINING: NAGGING THAT IT REALLY ADDS UP
Round-off errors are only the start of it. What mathematicians know is not a bad joke: Computers can’t count. At least not very well when weak code contributes to nothing more than nonsensical answers. And then there’s the headache of different results on different platforms. What can developers do? An organization of experts in mathematical and statistical software components is ready for the rescue.
MARKETING A DISTRO
Transforming IT architecture into IT markitecture is a strategy taken to achieve branding and just plain attention in a fiercely competitive market of software companies fighting to broaden their business reach. SuSE has done it, or at least believes it has, by changing its name and taking on a new ad campaign. What’s it all about?